New idea Distribution models
-Affiliation: Affiliation programmes can turn consumers into sales people.
-Disintermediation: This is removing the middleman to deal direct with customers instead of through agents, distributors and wholesalers.
-Reintermediation: this is the emergence of new types of middlemen who are brokers such as Bizrate, who unite buyers with sellers.
-Peer to peer service: Music swapping services such as Napster and Nutella opened up an entirely new approach to music distribution with both supplier and middlemen.
-Infomediation: A related concept where middlemen hold data or information to benefit customers and suppliers.
-Channel confluence: This has occurred where distribution channels state to offer the same deal to the end customer.
10 Promotion Tools that can be used online
advertising - Interactive display ads, pay per click search advertising
selling - Virtual sales staff and chat and affiliate marketing
sales promotion - incentives, rewards, online loyalty schemes
PR - online editorial, ezines, newsletters, social networks,.links and virals
Sponsorship - sponsoring an online event, site or service
direct mail - opt out email using e newsletters and e blats plus web response
exhibitions - virtual exhibitions and whitepaper distribution
merchandizing - promotional ad seving on retail sites, personalised recommendations and e-alerts
packaging - virtual tours, real packaging is displayed online
word of mouth - viral, affilate marketing, email a friend, links
Winner of the Grand Prix
Monopoly Street
Client: Hasbro
It used Global advertising to attract attention. They then took their product to the next level partnering with google and making their maps authentic with google maps as to make it a real world experience. Also exhibitions for younger people was used to attract more people in.
Winner of the best Business to Business Campaign
SAGE Taxation Personalised URL
Client: Sage Accounts Division
Things used were Sales promotions, Word of Mouth, Selling and also PR was used very well
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