Week 6

Week 6 Questions

1) When talking about Yahoo auctions, what did Seth Godin mean by 'billion dollar decisions do not have anything to do with technology'?

Their marketing wins involved word of mouth marketing,

2) What has story telling got to do with cat food?

Consumers purchase the product because the believe the message about how the cat must like the taste. But do we really know that?

3) Explain the concept of funnel marketing, and how would 'flipping the funnel' help the marketing of a product?

That people want to be on top and will do anything to do that. Once at the top that is when people can affect how the product is being marketed to the consumer.

4) What does the term 'remarkable' mean in the context of purple cows?

It means that the cow is always changing to adapt and this is remarkable.

As e-Marketers we all want 'happy surfers'. Godin talks about the fashion/permission complex. He lists four parts to the fashion/complex.

They are -

1) Make it (the message) worth listening to

2) Tell it to the people who want to hear

3) Tell their friends

4) Get permission to tell about your next fashion.

The complex states that marketing need to do something amazing, something out of the ordinary ,something that will really change the way a consumer will look at the marketer and how their product is advertised to the market.

Blogs and twitter has now become the new fashion, since twitter burst onto the internet scene every man and his dog jumped on the bandwagon just to become part of the craze. Celebrities, sports stars and even news readers have their followers on this site and to some people will watch their every word like it was their last on earth. Politics has jumped on to with both leaders looking to become prime minister are using twitter to announce developments and throwing down their propaganda to their loyal followers.