WEEK 12: the end

1. Find an article on affiliate marketing. What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both?

Affiliate marketing is when an organisation pays an affiliate (another person or company) for each person or customer who is brought to the organisation's site because of the affiliate's marketing. Advantages can be that merchants like affiliate marketing because in most cases, it uses a "pay for performance" scheme which means that the merchant isn't charged marketing expenses, apart from the initial cost. Disadvantages include that affiliate marketing isn't easily scalable.

Pay per click marketing is when advertisers pay their host when their advertisement is clicked on. Advertisers usually bid on keywords or phrases with search engines to ensure that whenever their key word is typed in, their organisation's website is at the top of the list of website. Advantages include that this marketing pays for performance and with the right placing; it can drive a large volume of traffic to one particular site. Disadvantages include that the pay per click model can be abused through people continuously clicking on the advertisement but not actually wanting to view the website, just to increase the number of clicks.

2. How is CRM relevant to affiliate marketing?

Affiliate marketers are always on the lookout for ways in which to improve the relationships they have with their customers. Customer Relationship Management uses technical tools and systems to improve their customer relations and gain repeat customers. Therefore, affiliate marketers should aim to ensure that their organisation is as friendly as possible, which is where an appropriate CRM system can help.

3. Where does viral marketing fit into this mix? For an example check out the 'Obama girl'. Who/what is the purpose of the Obama girl. Find your own links for this one!

It is purely a hot girl being associated with Barack O'bama. Sex sells, marketers know this. (she sure is hot though)

4. In the powerpoint presentation there is a link to Overture which was a 'key word' search tool. You will find that it is no longer there - one of the ongoing issues with web resources. Yahoo bought Overture and shut it down. Do your own search and see if you can find an alternative to Overture. Also see the discussion page and share your thoughts there.

I typed in: Overture alternatived, read 2 comments on a forum and then landed on: digitalpoint.com which is relatively similar. Gotta love the forums.

5. What is dmoz? Read about dmoxz in wikipedia. What seach engines use dmox? I have a personal online book business called OZRURAL. Is it listed in dmoz

DMOZ is an open content directory of the world wide web links. It is owned by a company called Netscape, however it was constructed and is maintained by volunteers. Search engines such as Google, AOL search and Netscape search use dmoz. OZRUAL is listed in dmoz.

week 11

Week 11: almost on the home stretch!!!!

1) What did Monster.com want to use CRM for?

They wanted to use a package to provide their sales force with instant information on prospective buyers.

2) What were some of the issues and problems caused in the first 12 months and how were they resolved.

PROBLEM: The system was slow and sales people couldn’t access the database for one year.

RESOULTION: lots of money and management time was invested into the system .

The article states that 'Simply put, CRM software is designed to help companies keep track of their customers and boost revenues by increasing customer loyalty'

3) Do some research yourself. Who were the major CRM vendors in 2002 (from the article) and are there any new players now? See the video in the powerpoint presentation as well.

MAJOR VENDORS: Fortune and a telecommunications company

4) What is the main reason CIO's (Chief Information Officer) run into trouble with the introduction of CRM systems? What is the best way to achieve a successful introduction?

The main reason is that employees don’t have the skills and training to be able to use the system properly. They are implemented to quickly and employees actually don’t want to have to use them

5) Find three additional references on CRM and write several paragraphs to demonstrate your understanding of the key elements of CRM.

What is CRM – custom relationship managament.

What is E-CRM

Assess the relevance of the concepts of relationship, direct and database marketing marketing on the Internet. It also evaluate the potential of the Internet to support one-to-one marketing and the range of techniques and systems available to support dialogue with the customer over the Internet.

CRM Applications

1 Sales force automation

2 Customer service management

3 Managing the sales process

4 Campaign management

5Analysis

Examples of CRM data

• Personal and profile data

– Contact details

– Preferences

• Transaction data

– Sales history

• Communications data

– Campaign history

– Research / Feedback / Support queries

– Contact reports (B2B)

CRM incorporates permission marketing. Therefore, no spam, requires opt-in and opt-out.

Some companies who do good CRM are:

· Blackberry

Week 10

New media and the brand

I think that new media has come a long way as pretty much everyone knows, coming from the old days of boy bands and computer games that housed about 3 different colours in total. Now the sophistication that is in the world today, the I-Phone, I-Pad just to name 2 that wouldnt even be in the wildest dreams of the child i once was.

The world used to be completly controlled by the governing body which at the time was the corporation its self, now days its very much focused on the consumer. If a company still operates in the old way, itsw a matter of time until they dissapear inot this air.

The consumer likes to be in control and almost determine what a corporation should make and do and how to operate, massive power and influence!