Wednesday, October 26, 2011

Week 10

New media and the brand
I think that new media has come a long way as pretty much everyone knows, coming from the old days of boy bands and computer games that housed about 3 different colours in total. Now the sophistication that is in the world today, the I-Phone, I-Pad just to name 2 that wouldnt even be in the wildest dreams of the child i once was.

The world used to be completly controlled by the governing body which at the time was the corporation its self, now days its very much focused on the consumer. If a company still operates in the old way, itsw a matter of time until they dissapear inot this air.

The consumer likes to be in control and almost determine what a corporation should make and do and how to operate, massive power and influence!

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