Opening week 1

Week 1 Questions

1. Define E-Marketing and E-Business.
E-Business (electronic business) is, in its simplest form, the conduct of business on the Internet. It is a more generic term than eCommerce because it refers to not only buying and selling but also servicing customers and collaborating with business partners.
source: http://www.mariosalexandrou.com/definition/ebusiness.asp

2. What are performance metrics and why are they important?

Performance metrics are measured against detailed targets based on the objectives and strategy.
Performance metrics may be:
-sales
-online revenue contribution
-subscriptions
-enquires
-termination rate

To find these metrics you would normally view web analytics which records them every time a vistor enters your page.It is important to track the metrics so that you can monitor and re develop how your web site runs.

3. what are some of the key legal issues that affect e-marketing?

Privacy- Difficult to legislate and critical because individuals give out provate information via the internet.

when signing up to websites there is an opt out box that must be checked so that the customer doesnt become part of the emailing list.

It is difficult for governments to balance freedom of expression against consumer needs and new technology brings new opportunities for fraud:

this becomes difficult to enforce in the networked world.

copy write
fraud
false advertising

4. How does technology both raise and lower costs for companies?

Using the internet as a way to run a business, the benefits of online B2B commerce are huge. Any transaction can be followed by managing paperwork

and workflow electronically meaning no waiting for the mail to arrive. In that way it is fast and effienct way of doing business.

Businesses have saved money on staff and paperwork.

It is however a costly investment. You have to start up a web page which can cost millions of dollars, e-commerce operations require expensive hardware and software.

5. As a technology, how does the Internet compare with the telephone?

The internet has an online presence which can be transactional, service oriented, brand building, has a portal and can be a socail network. A telephone is simply one simple way of communication that is one on one communication via the phone to another. It does have a part of networking incorporated into it that is, being able to call someone anywhere in the world. Although, the world is a click of a button away.

6. What are some of the marketing implications of internet technologies?

Implications can consist of bad navigation on websites leaving the consumer getting frustrated and may not return to the site. Also, large files that should not be used on websites as it takes too long to download. For example the David Jones website

7. What are the three main markets of e-business, and how do they differ?

B2B Commercial transactions between an organisation and other organisations

B2C Commercial transactions between a purchasing organisation and consumers

C2B Customer is proactive in making an offer to a business

8. In the context of e-marketing, what does "revenge of the consumer" mean?

•The rebellion started with television channel surfing using the remote control.

Consumers did not seem to appreciate that commercials pay for broadcast TV programs.

•At the start of the 21st century, consumers have control via the mouse.

When television, radio, print media, entertainment, and shopping all converge seamlessly on a computer-like device, consumers will truly have information on demand.

•Consumers are more demanding and more sophisticated, and marketers will have to become better at delivering customer value.