Week 3

2) Consider two other products/services of your choice. Write down all the offline/online marketing possibilities you can think of.

Target Australia

Offline

The newspaper, magazines, Business cards, word of mouth, In window sales, BillBoards, TV, radio

Online

loyality programs, main website, email offers

Maxwell / Collins real estate

Offline

billboards, the firms shop window, extensive section of newspapers

Online

other real estates sites, news web sites, the firms main web site

3) What makes a great online product from a marketers point of view? How would you measure success?

A great online product would generate a steady increase in sales. The product would draw customers to look at other products since they are satisfied with the first product.

You can measure this buy the amount of sales on the product, whether its selling or not. If its not, the product should be removed from the website.

Web Analytics could be used in this situation also to monitor the amount of people visitng the website and how long they are on it and if any transactions have been made.

4) Preview the pricing of two products and consider some dynamic pricing models.

Looking at group buying discounts, it can be used for clothes and mobile prices when looking at bulk buying.

Group buying is similar to the volume discount concept, it is economically efficient and can be used in the efficient pricing model for these products.

5) What are some of the issues these (pricing) models raise?

The pricing can vary a lot which may cause the models to fail