Week 2

week 2 questions

5 examples of poor e-marketing.......

1. In an advertisment the images do not line up for example

a realestate advertisment, has many photos of properties that are for sale and an error on the format of the page will make it not look professional.

2. All different fonts on marketing campaigns!!! does not look good especially capital letters as word.

3. The page is not set up to attract the attention of consumers, it is all over the place - navigational issues

4. NOT meeting advertising deadlines- taking too long to send goods to consumer

5. Broken sites, delayed deliveries, impersonal responses, non-responses are amongst the most common problems

The six levels of e-marketing

Level 0: none

Level 1: basic web presence

:making a basic list of sites on a site its self eg. yellow pages

Level 2: simple static information site:this is basic front line information eg.
https://www.visualcoaching.com/defaultstaging.aspx?ReturnUrl=%2fmembers%2fPrograms.aspx

Level 3: simple interactive site
:basic user friendly page, users are able to search for what ever is desired eg. http://www.beavsbar.com.au/

Level 4: interactive site supporting transactions with users
:site supporting transaction along with various other functions eg. http://www.turfbar.com.au/

Level 5: fully interactive site supporting the whole buying process

giving the complete buying process eg. .www.ebay.com.au